This is apple, everyone’s favorite fruit but isn’t a fruit brand. And this is Google everyone’s favorite search giant. They both run their own ecosystems of apps and programs that, when you actually break it down, do very similar things. For example Apple maps and google maps each provide you directions to any locations, with apple maps being more prone to mistakes. Also, they each provide an app store in which users can download 3rd party apps that also make Apple, Google, and the app developer some money. Then comes the plethora of similar apps like google docs, apple iWork apps, hangouts, and FaceTime. Just to name a few. Lastly, they each have a cloud storage system that integrates into their other apps and contain with very similar pricing models.
What sets these two companies apart then? Well, Apple focuses their software on their own platforms of iOS and Mac OS. Oh. And Uh. Windows for itunes, because well, Windows users like music too.
Google however, while they have the largest integration with their own products, they also love to try and date every operating system and device imaginable.
Apple focuses on this concept of Exclusivity, in which they primarily focus on their own products.
Why would they do this, what would they gain you ask?
Well, the easiest answer would be it differentiates themselves from their competition. Usually this guy. But that’s not the only reason, leading us to the next point. Because all their accounts, services and apps work so well together while ousting the competition, they practically jail you inside blocking you from the outside world. And if you want to leave then your app purchases and other data locked to your account becomes practically useless except for a few things I suppose.
Not only does their suite of software support cross functionality between themselves but their products also have features that only apply to other apple products to further lock you into their deep ecosystem.
But that’s only Apple’s way of appealing to the average person. What does Google do to be different?
Let’s rewind a little. Okay, TOO far. There we go. What google does different from Apple, is that they leave themselves open to every operating system imaginable. Most of their services could be accessed on the web giving you room to pretty much do your work wherever you are. They also make it easy to share your workflow with others because pretty much anyone has access to google services.
Google is praised for this system that allows access to pretty much any of their many services with just an email account with them.
But it’s not all well. As I said before, Google dates everyone. Google loves learning about you and storing that data, they love learning everything about you so that they can push things they just KNOW you’ll love. They’re your obsessive girlfriend. They track pretty much everything you do when logged in, and use that data to learn more. That would be considered creepy if Google was a person.
So no matter which ecosystem you just so happen to fall in, which services you use from these two, they both have their pros and cons. At the end of the day it’s your choice what to use.